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时光追溯到上世纪80年代,太阳神还是一家籍籍无名的乡镇企业,原名为广东东莞黄江保健品厂,1988年的总产值只有几百万元,然而到1990年年产值增至4000多万元, 1991年达到8亿元,1992年竟达到12亿元,四年间翻了两百倍!太阳神经营的奇迹背后,是一只怎样点石成金的魔术之手呢? 这不得不归功于太阳神集团总经理怀汉新先生高瞻远瞩、坚定不移地力推一个品牌的大动作——为企业导入CI(企业形象识别系统)。这在当时的中国,可谓破天荒的一件事,因为没有人觉得CI这东西会有多大作用。正是这个充满内涵和现代气息的品牌形象一诞生,太阳神便如鹤立鸡群般从众多国产品牌中迅速脱颖而出,一炮而红。

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扫除一切障碍,万事俱备,太阳神极其鲜明、极具代表性的商标(LOGO)随之诞生。那么该如何解读太阳神及其商标呢?

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